The New Frontier: Why Branding and Strategic Communications Should Lead Africa’s Global Rise
As Africa stands at the precipice of a profound economic and cultural awakening, a silent force is emerging as both catalyst and compass for its…
Insight and Impact
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The Comms–Consulting Nexus: Why Strategy Fails Without Narrative
For much of the last decade, organizations have tried to make communications more “serious” by forcing it into the disciplined frameworks of management consulting. Communications…