The Localization Trap: Why Africa Needs People-Centred Problem Solving
From 2020 – 2024, I was involved in several startup pitch assessments and I witnessed a good number of “Uber for X” and “Netflix for…
Insight and Impact
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School Na Scam” is NOT a punchline. It’s feedback.
Before we wave it off, let’s sit with the numbers. In 1974, graduate unemployment in Nigeria was under 1%. By 2020, it had climbed to…
The New Frontier: Why Branding and Strategic Communications Should Lead Africa’s Global Rise
As Africa stands at the precipice of a profound economic and cultural awakening, a silent force is emerging as both catalyst and compass for its…
The Comms–Consulting Nexus: Why Strategy Fails Without Narrative
For much of the last decade, organizations have tried to make communications more “serious” by forcing it into the disciplined frameworks of management consulting. Communications…